Posts Tagged ‘working together’

Get Targeted Traffic From Your Article Marketing

Wednesday, December 25th, 2013

Tallent Agency VA Services

You understand that article marketing works, and we’ve talked about why you should do it. Before you sit down and start pumping out as much content as your fingers can type, you need to really understand how to attract and capture targeted traffic from your article marketing. This all starts with a good plan and an understanding of just what you want those visitors to do once they get to your website.

Want to get good results with your article marketing? Follow these steps:

1. Choose your topics carefully. Obviously, some topics are more compelling than others. You probably already know to pick topics around your Virtual Assistance business and what services you provide. What you want to do is dig deep and make sure your articles are talking about the problems your potential clients have. Things like “How to get a membership site up and running FAST”, or “How to attract visitors who buy from you”. These are the kind of topics that will catch a potential client’s attention.

2. Keep your writing short and interesting. When reading online, people like to skim quickly, rather than read word-by-word. As a result, providing clear, short sentences and paragraphs, headlines, bolding, italics and plenty of bullet points will help move your readers’ eyes to the bottom of the page. Make sure you use them appropriately by highlighting important points throughout your content.

3. Have a clear message. Do you have a really meaty topic? You’re much better off creating three articles of 400 words, each with a concise, tight theme, rather than one longer piece of 1200 words. Being more targeted allows online publishers to choose the pieces that resonate best with their audiences. A better message-to-market match means a stronger connection and more likelihood the reader will want additional information from you.

4. Have a strong call-to-action. Don’t leave your readers hanging at the bottom of your article. Tell them clearly what you want them to do next, whether it’s to sign up for your mailing list, request a free report or consultation, read another one of your articles or even hire you directly. Leave them with no doubt in their minds about where to go next. I’ll go one better and suggest you know what your call to action is before you even start writing your article.

When writing articles you need to always be putting yourself in the shoes of the reader. Ask yourself, “What value will they find in this? What will they need next? What questions will they have?” Creating a clear plan for your article and making sure you lead the reader through to taking action will allow you to build your potential client leads and turn those leads into paying clients.

Remember, I am a Virtual Assistant who LOVES to do editing and proofreading assignments along with research, blog posts, article submissions and social media maintenance!

Tallent Agency
St. Louis County, MO
Phone: (636) 451-6213

5 Mistakes To Avoid With Your Virtual Assistance Article Marketing

Wednesday, December 18th, 2013

Tallent Agency VA Services

Article marketing is so simple a concept that anyone can do it – but not everyone does it well. Here are the top mistakes article marketers make, and how to avoid them:

1. Failing to proofread your work. As a Virtual Assistant, you want to demonstrate your attention to detail and professionalism. Not thoroughly editing your work for spelling, grammar and comprehension makes you look sloppy and disorganized – not the image you want to portray as a top-notch VA! Most article directories will not edit for you, so make sure you take the time to do this step yourself.

2. Not including a powerful resource box. The resource box is the section at the bottom of the article where you can market yourself. At a minimum, it should include a link to your main website and a call to action to your reader, such as “For more tips on saving money while working with VAs, go to YOUR WEBSITE.” The most important part of this resource box is the call-to-action, NOT the part where you tell everyone all about you. They want to know what you can do for them first. They’ll figure out your name and qualifications later.

3. Writing with no personality. You are writing a marketing document, not an obituary. Add a little pizzazz and personality to your writing. Make it compelling and interesting to read, not boring and dull. Sparkle sells!

4. Not telling people about your articles. Once you publish an article, you should be telling people about it. Include a section on your website that directs people to your articles, mention your latest articles on Twitter and Facebook, and send out links to your email list. Keep the ball rolling.

5. Failing to reuse your work. As a small business owner, you should be looking for ways to leverage all your work. Submit articles to more than one directory. Adapt an article and make it into a blog post, add slides to it and release it as a video, or record it as an audio podcast. Combine several articles together into a short report to give away or sell … the possibilities are endless.

Keep these principles in mind as you create articles and you’ll be well on your way to article marketing expertise!

Remember, I am a Virtual Assistant who LOVES to do editing and proofreading assignments along with research, blog posts, article submissions and social media maintenance!

Tallent Agency
St. Louis County, MO
Phone: (636) 451-6213

Generating Article Topics for Virtual Assistants

Wednesday, December 11th, 2013

Tallent Agency VA Services

One of the biggest challenges for new article marketers is coming up with topics to write about. The key to developing great article topics is to ask yourself the right questions. Pull out a sheet of paper and a pen, set aside 15 minutes to brainstorm, and jot down answers to the following questions:

1. What are the five most common questions people ask you about being a VA?

2. What are the top five things you wish all your new clients knew about working with a VA?

3. What are the five biggest lessons you’ve learned about working with your clients?

4. What are the top five tasks or jobs that you can help your clients with?

5. What are the five biggest benefits of working with a VA?

6. What are the five biggest challenges to working with a VA?

7. What are five things every new VA needs to know?

8. What five things will make it easier for a business owner to work with a VA?

9. What five tools does every VA need to have?

10. What five questions should every business owner ask when evaluating or interviewing a VA?

11. What five questions should every VA ask before taking on a new client?

12. What are the five biggest mistakes business owners make when hiring a VA?

At the end of 15 minutes, you should have a list of at least a dozen article ideas. But don’t stop there! Remember, articles for submission to article directories typically average around 300-500 words, so each one of the five answers in each question above can be turned into an article, digging a little deeper.

Another easy way to generate article ideas is to keep a notebook by your computer, and every time someone asks you a question, write it down. At the end of the week or month, look through your list for additional article topics.

By keeping your eyes open in your everyday life as you go through your own VA responsibilities and tasks, you’ll soon have an endless supply of fodder for your article marketing.

Remember, I am a Virtual Assistant who LOVES to do editing and proofreading assignments along with research, blog posts, article submissions and social media maintenance!

Tallent Agency
St. Louis County, MO
Phone: (636) 451-6213

Follow Jan Tallent

Over the past 15 years, Jan Tallent has spent countless hours providing writers and webmasters with free friendly tips on how to correct spelling and grammar errors in their written material.

From the feedback received she decided that since proofreading and editing help was so desperately needed, she should build a business around something she enjoys doing, while at the same time providing a valuable service to business owners and writers.

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Contact Information

Jan Tallent
Tallent Agency
Phone: (636) 451-6213
Twitter: @jantallent
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