Posts Tagged ‘social media’

Tips To Help You Find The ‘Perfect Clients’ For Your Business

Saturday, March 29th, 2014

Tallent Agency VA Services

When you work with the “perfect” client, life is wonderful and business is simple. The perfect client pays on time, is thrilled with your work, tells all of her friends about you, and makes doing what you do easy. If you could replicate the perfect client, then business wouldn’t be difficult, right?

Let’s discuss how to locate more perfect clients so you can increase
your income and decrease your not-so-perfect client drama.

First, define your “perfect” client. Write a list of specific items that makes (or you think would make) a client great. Is the client male or female? Does he have children? Is she married?
In what area does the client live? How much money does the client make? What type of car does he drive? What type of personality does the client have? In what age range does the client fall? What does she do for a living?

Once you have a list of criteria that make up your perfect client, find out what the client does in his spare time. What are her hobbies? Does she do charity work? Is he involved with coaching sports for his children? Is she a member of any professional organizations or chambers of commerce? Does your client like to entertain guests in her home? Where does your client shop?

Knowing what your client does with his time will help you know where to market and where to find more perfect clients. For example, if your perfect client is involved with a local charity, you may also want to become a part of that organization to meet other potential clients. If your perfect client is a member of a professional organization, you may be able to write an article or speak for that organization. If your perfect client shops at a particular store, you could make arrangements with the store owner or manager to have flyers about your company at the check out counter or you could do a joint promotional mailing together.
The possibilities are endless – if you understand specifics about your perfect target client.

Also, ask the clients who already fall into the “perfect” category for referrals. My personal favorite way to ask for referrals is to say, “You are my perfect type of client to work with and I’d love to work with more people like you. If you have friends or acquaintances in your niche who need similar projects, please have them call me. You’ve been such a joy to work with.” Then give them a business card or a flyer or other piece of marketing material they could pass on to their perfect friends. You can also include this information in a thank you note or follow up letter.

The more perfect clients you work with, the more opportunities you will find and have to work with other perfect clients. Keep in mind, if you have clients who have been less-than-perfect, they are more likely to refer you to other less-than-perfect people. So, do everything you can to surround yourself with perfect ones, and your business will be wonderful!

I work mostly with other Virtual Assistants, coaches, writers, (doing proofreading & editing) and business owners who are very active on social networks and need assistance with their Facebook, Twitter, LinkedIn, Pinterest or other social interaction venues. I get most of my referrals from these past and present clients. I occasionally get asked to do something not in my line of “expertise” and then can add that newly learned skill to my arsenal of tasks I perform as a Virtual Assistant.

Remember, I am a Virtual Assistant who LOVES to do editing and proofreading assignments along with research, blog posts, article submissions and social media maintenance!

Why not Schedule a Project now?

8 tips to Work at Home Successfully

Wednesday, October 2nd, 2013

Tallent Agency VA Services

So, you’ve decided to start a home-based business. Congratulations!

Welcome to the fast-paced world of entrepreneurship.
While there is a lot to learn, your efforts will be worth it.
The thrill of growing your business, the freedom and flexibility
to set your own hours, and the possibilities of ever-increasing
financial rewards are all wonderful reasons to start your
home-based business.

Now that you’ve decided to start your business, you might be wondering,
“How can I get it off to the strongest possible start?”

These eight tips will help:

1) Set up a separate working space in your home. It doesn’t matter if this is a small bedroom, one part of the garage, or a corner of the living room. The important thing
is to have some space that you can designate as your working area. This will give you
the space and room you need to craft your dream.

2) Stock your working space with materials. This sounds basic, perhaps, but one underlying element of success is that you have easy access to the tools, materials, and other resources you need. Gathering everything close by also keeps you from wasting time searching for it, so this step can be considered a time management strategy, too.

3) Speaking of time management, your third step is to define the parameters of your business. What days and hours will you work? When will you market? When will you
provide services or products to clients? How will you keep all of this straight?

4) Balance action with planning. One of the most common pitfalls to successful entrepreneurship is getting too caught up in action without enough planning.
Stated another way, this means that you confuse “being busy” with “working
on important projects.” The best approach is to plan your next couple of goals
and then work backwards to create step-by-step action plans to reach them.
Once you have the plan, then it’s time to take the action.

5) Network like crazy. One of the fastest ways to grow any business is to make connections with other people. Be sure to share your passion and enthusiasm with others at every opportunity. Let people know who you are and what you offer. Remember, people can’t buy if they don’t know you’re selling. Set up a Twitter account; create a Facebook account for both personal updates AND one for your business. This business page is called a fan page. If you offer professional services, set up a profile on LinkedIn right away so clients and customers can find you.

6) Present a professional image. If you want to be treated professionally, present a professional image. Set up a separate bank account for your business. Install a separate phone and fax line. Create professional marketing materials. Be courteous and pleasant in all of your customer-facing interactions. Basically, be someone people want to do business with.

7) Automate your business as much as possible. Granted, you are just one person (right now) and might have a lot of extra time to take care of all the details. This might work for now, but won’t work into the future as you get busier and busier. It’s best to set up automatic systems and processes right from the start to free up your time to concentrate on the most profitable activities.

8) Outsource what you do not like to do or do not know how to do. Hire a Virtual Assistant to help you with office type tasks and hire a ghost writer if you need help with content for your articles and blog posts, etc. Your Virtual Assistant can then set up sites for you to submit them to and even proofread them before they are submitted AND submit them for you!

These eight tips will get your home business started (and growing) in the right direction.

Remember, I am a Virtual Assistant who LOVES to do editing and proofreading assignments along with research, blog posts, article submissions and social media maintenance!

Why not Schedule a Project now?

7 Easy Ways to Promote Your New Product or Service Online

Thursday, September 23rd, 2010

Tallent Agency VA Services

Guest Post by Donna Toothaker

So you have an exciting new product or service . You’ve surveyed your target market and you know it’s something they want and need. So, you hire a copywriter to create a great sales page for it and then you expect quick sales (and lots of them!). Yet – no one is buying. You announce it to your list. You add it to your ezine and website . Still… no one is buying. What is going on?

There could be many reasons, but chances are your product isn’t being promoted enough
or consistently

Here is a list of ways to promote your new offering online.

Website and Blog : These are the most obvious. Your target market is visiting your website and blog, so, of course, you’ll want to be sure to highlight it on your home page as something new, and in a way that will catch the reader’s eye.

Ezine : Another “given,” but including your new offering in each ezine as a “recommended product” or service will give folks several chances to view the offering. I also suggest doing a solo promotion as an official “product launch”.

Tweets and Posts : If you’re not sure what this means, then it’s time you get a lesson in social media . You should be tweeting about your new product regularly (as much as 3 times/day) on twitter and posting regularly on Facebook.

Now – know this will only work if you are also including valuable information/communication in your tweets and posts. Solely announcing something you’re selling will seem “spammy,” and only turn people off.

Affiliates : Give a great commission, and have your affiliates sell your offering for you.
Make sure you are giving them plenty of sample emails, tweets, blog posts and graphics
for their marketing materials, and offer sales tips and suggestions — don’t expect or ask them to come up with materials and a sales pitch on their own.

Article Writing and Submission : Write articles relating to your new offering that would appeal to your target market, and submit them to online directories, such as EzineArticles.com. Include an appropriate bio with a call to action that takes readers
directly to your sales page.

Free teleseminar: It’s important to leave no question unanswered, especially for a higher-priced offering. Host a free teleseminar (or several) that will give people a chance to call in to ask questions about your product/service.

Joint Venture: Perhaps a colleague has a non-competing product, but a similar target market. Figure out a way to offer something together that will promote each other’s product at the same time, and to each other’s lists.

Remember that it takes anywhere from five to nine times for someone to look at something before they’ll become buyers. So, promoting in as many ways as are available to you, and consistently, is the key.

Good luck!

Donna Toothaker is CEO, founder and coach of Step It Up VA Coaching.

These highly sought-after VA coaching programs have been created
for established, successful VAs who wish to create the 6-figure
business of their dreams. Visit to receive the free report,
Top 3 Mistakes to Avoid in Creating a 6-Figure VA Business.

I have added a brand new Social Networking package
with two different options for those who want to break
INTO this very necessary stage of their businesses or
for those who have but find the maintenance part
to be too time consuming.

AND, I got the idea FROM Donna! Thanks, Donna!

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Over the past 15 years, Jan Tallent has spent countless hours providing writers and webmasters with free friendly tips on how to correct spelling and grammar errors in their written material.

From the feedback received she decided that since proofreading and editing help was so desperately needed, she should build a business around something she enjoys doing, while at the same time providing a valuable service to business owners and writers.

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Jan Tallent
Tallent Agency
Phone: (636) 451-6213
Email: jantallent@gmail.com
Twitter: @jantallent
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