Search engines use several methods to identify which sites
meet the users’ searches in the best way. Search engine
optimization (SEO)involves looking at these areas and
improving the search engine rankings.
The most important thing the search engines look at is the
keywords on the website. The keyword density is the number
of times the keyword appears in 100 words. A keyword density
between 2% and 5% is considered optimal.
The thing I hate most when I visit a website is when I see the
title as “Untitled document”. It’s very important to use a
title on not only your main home page, but also all of your
other pages. Use the title to list some keywords. Keep the title
concise and short. Search engines will pick up on these
Use the URL of the site to list some keywords. You obviously
can’t easily change your domain name, but try placing your
website within a folder using keywords, or name the files with
keywords. Do not use spaces in filenames; use hyphens (-)
instead. Example: http://www.mysite.com/write-article-guide/
Make full use of the Meta tags in the HTML code of your
document. Meta tags are not visible on your webpage, but they can
be read by search engines.
Search engines cannot see images; they can only rank the results
according to text. It’s important to make use of the alternative
image descriptions so that the search engines are aware of what
the images are about. Create headings on your site using keywords.
Remember to use the correct HTML tag and put some of the headings in bold.
By far the best way of optimising your site is by writing
content with the keywords in it. You should write unique content,
or pay someone to write content for you. Do not use the content from other sites.
Even if you are allowed to do this, the search
engines will realise this and it will negatively affect your
Google also ranks pages based on how many different sites link
to your site and their rank.
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