Posts Tagged ‘Editing’

Get Targeted Traffic From Your Article Marketing

Wednesday, December 25th, 2013

Tallent Agency VA Services

You understand that article marketing works, and we’ve talked about why you should do it. Before you sit down and start pumping out as much content as your fingers can type, you need to really understand how to attract and capture targeted traffic from your article marketing. This all starts with a good plan and an understanding of just what you want those visitors to do once they get to your website.

Want to get good results with your article marketing? Follow these steps:

1. Choose your topics carefully. Obviously, some topics are more compelling than others. You probably already know to pick topics around your Virtual Assistance business and what services you provide. What you want to do is dig deep and make sure your articles are talking about the problems your potential clients have. Things like “How to get a membership site up and running FAST”, or “How to attract visitors who buy from you”. These are the kind of topics that will catch a potential client’s attention.

2. Keep your writing short and interesting. When reading online, people like to skim quickly, rather than read word-by-word. As a result, providing clear, short sentences and paragraphs, headlines, bolding, italics and plenty of bullet points will help move your readers’ eyes to the bottom of the page. Make sure you use them appropriately by highlighting important points throughout your content.

3. Have a clear message. Do you have a really meaty topic? You’re much better off creating three articles of 400 words, each with a concise, tight theme, rather than one longer piece of 1200 words. Being more targeted allows online publishers to choose the pieces that resonate best with their audiences. A better message-to-market match means a stronger connection and more likelihood the reader will want additional information from you.

4. Have a strong call-to-action. Don’t leave your readers hanging at the bottom of your article. Tell them clearly what you want them to do next, whether it’s to sign up for your mailing list, request a free report or consultation, read another one of your articles or even hire you directly. Leave them with no doubt in their minds about where to go next. I’ll go one better and suggest you know what your call to action is before you even start writing your article.

When writing articles you need to always be putting yourself in the shoes of the reader. Ask yourself, “What value will they find in this? What will they need next? What questions will they have?” Creating a clear plan for your article and making sure you lead the reader through to taking action will allow you to build your potential client leads and turn those leads into paying clients.

Remember, I am a Virtual Assistant who LOVES to do editing and proofreading assignments along with research, blog posts, article submissions and social media maintenance!

Tallent Agency
St. Louis County, MO
Phone: (636) 451-6213

The Dilemma Of Quotation Marks and Punctuation

Friday, December 20th, 2013

Tallent Agency VA Services

A client and I were just discussing this very subject yesterday.
I admit I am from the “old school” and although I was a straight A student in spelling, grammar and English, times and things HAVE changed a lot since the 70’s and even the 90s when I went back to school to learn how to use a computer and update my rusty office skills.

This one, frankly, irks me to no end. I was taught, and still firmly believe, that if it is a quote MADE by someone, the quote marks go outside the punctuation, as in,
for example:

The man said, “I would like to go to the ball game.”

In the case of naming something, making a list, etc. I want to put the quotes INSIDE the punctuation. For example:

I want to go to the “next ball game”.

I have this dilemma often in the course of my work when #proofreading and #editing, so,
of course, go by the client’s choice IF he or she voices an opinion or guideline, but by my own instincts if left alone to “do my job”.

My favorite go to source for tips along this line, Daily Writing Tips agrees with me.

They said:

Question marks and exclamation marks drive out periods and commas.


He said, “I hate you.” (period at the end of the sentence I hate you.)
Can you believe he said, “I hate you”? (period eclipsed by question mark)

“George Clooney is gorgeous,” she said. (comma after statement and before attribution)
“Do you think George Clooney is gorgeous?” she asked. (question mark eclipses comma)

I would love to hear your thoughts on whether you feel quotes should always go outside punctuation or agree that it depends.

5 Mistakes To Avoid With Your Virtual Assistance Article Marketing

Wednesday, December 18th, 2013

Tallent Agency VA Services

Article marketing is so simple a concept that anyone can do it – but not everyone does it well. Here are the top mistakes article marketers make, and how to avoid them:

1. Failing to proofread your work. As a Virtual Assistant, you want to demonstrate your attention to detail and professionalism. Not thoroughly editing your work for spelling, grammar and comprehension makes you look sloppy and disorganized – not the image you want to portray as a top-notch VA! Most article directories will not edit for you, so make sure you take the time to do this step yourself.

2. Not including a powerful resource box. The resource box is the section at the bottom of the article where you can market yourself. At a minimum, it should include a link to your main website and a call to action to your reader, such as “For more tips on saving money while working with VAs, go to YOUR WEBSITE.” The most important part of this resource box is the call-to-action, NOT the part where you tell everyone all about you. They want to know what you can do for them first. They’ll figure out your name and qualifications later.

3. Writing with no personality. You are writing a marketing document, not an obituary. Add a little pizzazz and personality to your writing. Make it compelling and interesting to read, not boring and dull. Sparkle sells!

4. Not telling people about your articles. Once you publish an article, you should be telling people about it. Include a section on your website that directs people to your articles, mention your latest articles on Twitter and Facebook, and send out links to your email list. Keep the ball rolling.

5. Failing to reuse your work. As a small business owner, you should be looking for ways to leverage all your work. Submit articles to more than one directory. Adapt an article and make it into a blog post, add slides to it and release it as a video, or record it as an audio podcast. Combine several articles together into a short report to give away or sell … the possibilities are endless.

Keep these principles in mind as you create articles and you’ll be well on your way to article marketing expertise!

Remember, I am a Virtual Assistant who LOVES to do editing and proofreading assignments along with research, blog posts, article submissions and social media maintenance!

Tallent Agency
St. Louis County, MO
Phone: (636) 451-6213

Follow Jan Tallent

Over the past 17+ years, Jan Tallent has spent countless hours providing writers and webmasters with free friendly tips on how to correct spelling and grammar errors in their written material.

From the feedback received she decided that since proofreading and editing help was so desperately needed, she should build a business around something she enjoys doing, while at the same time providing a valuable service to business owners and writers.

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Contact Information

Jan Tallent
Tallent Agency
Phone: (636)-259-6920
Twitter: @jantallent
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