I recently did two press releases for my client Ann Evanston, AKA The Warrior-Preneur. I was very excited to try my hand at doing these as I had, frankly, never done any before!

The first was announcing Ann’s being named one of the TOP six Marketing Consultants by about.com ! The second was the announcement that Social Networking Coaching Club is now offering Certification and Licensing for Coaches! Not only did I get to write these press releases, I also
get to manage Social Networking Coaching Club as one of my duties as Ann’s assistant.

Here are some of the tips I have picked up about copywriting and writing press releases:

Copywriting is a special technique that allows you to promote companies, individuals
or some special events. Copywriting is one of the most significant elements of advertising.
It should be considered the tool that helps your company promote itself.

Your returning clients already know the quality of the products and service that you provide and reliability of your business, however, most people will find or “discover” your site by the terms they put into search engine boxes.

How is copywriting performed? Whatever company you have and products and services
you provide, you should stick to several important rules. Despite the fact that copywriting has changed during the last decade due to the wide use of the internet, some fundamental rules still apply.

Copywriting might look simple but it should comprise several indispensable elements.

First, it must have an intriguing and appealing headline that induces your visitor to explore your text further. It must contain a subheading where main features of the heading are restated. The most important part of the copywriting copy is certainly the body. This reveals the major points of your text. It should be easy-to-read, logically structured and coherent.
It should contain a number of paragraphs that should restate the major idea of the content.

Ideal copywriting content should emphasize the advantages of the company, its uniqueness and clearly state why visitors should purchase at your company. One should remember that there are plenty of other companies and web sites that might sell identical products and services. In order to be successful you should stand out from the crowd.

This applies in offline and online copywriting. If the technique is performed professionally,
it leads to the increase of traffic on your web site. When writing the copy, remember that
one of the most important elements of the copywriting content is persuasion. One should persuade your visitors to take further actions and purchase some products or services at your company.

If the principles of persuasion, action, desire and motivation are applied in your copywriting copy, one can be sure that it will bring the results.

I hope this post has helped to plainly define what copywriting is and how it is applied.
I checked the pricing structures for press releases and other announcement tasks
and found they seemed to be prohibitive for the average business owner so have made my own Press Release Service at what I feel are excellent rates and also guarantee that they will satisfy the client and the job is not considered complete until the client is happy!

Remember, I am a Virtual Assistant who LOVES to do editing, proofreading
and transcription assignments along with research, blog posts, article submissions
and social media maintenance!

Why not Schedule a Project now?

Blogging requires you to produce quality content on a regular basis.
If you do not have a ghostwriter writing your blog content, you
will need to spend some time writing some blog posts.

(Private Label Rights), also known as PLR – articles and e-books are
very popular and can help you to unleash the power of your blogging.

This article outlines how you can use PLR content to make your blogging quick and easy.

1. Buy PLR articles or e-books and customize them into blog posts. All you have to do is to look for PLR content that relates to your niche, break that content into smaller pieces and customize it to make it unique.

For search engines to index your blog and drive traffic to your blog, you need to have unique information. After you have customized this content, put it into blog posts. This process will make it easy and quick for you to generate content for your website.

2. Buy PLR articles and e-books, customize them into your own e-books and make them available on your blog for free. This will make your blog very informative and helpful, which will make your visitors want to bookmark your blog and visit it on a regular basis. These regular customers will generate you some sales as they are likely to buy more products
from you.

By using PLR content and customizing it into your own e-books and reports, you make it easy to create e-books or reports which you can give away on your blog. Writing e-books from scratch can cost you a lot of money or take a lot of time. PLR articles and e-books make it easy for you create your own products that you can post on your blog for your visitors to read.

3. To attract traffic to your blog, you can compile PLR content into special reports, make them unique and give them away to your list. In these reports, you can add the links to your blog. This can be very powerful because on your blog you will be selling more of your own products or affiliate products. Using this approach can help you sell new products to your list on a regular basis.

These three tips can help you use PLR content to increase the power of your blogging.

PLR content that you can quickly customize means that you can generate content
for your blog very quickly. PLR content is also fairly cheap. The more unique and fresh content you have on your blog, the more traffic you drive you to blog.

My best friend, Sharon and I put together the largest and most useful collection
of eBooks and reports, articles and web design images that we could find
and created my Health Site Superstore package.

It comes with three different options which are PLR or MRR or RR – which stand for
Private Label Rights, Master Resell Rights and Resell Rights, respectively.

Remember, I am a Virtual Assistant who LOVES to do editing, proofreading
and transcription assignments along with research, blog posts, article submissions
and social media maintenance!

Why not Schedule a Project now?

Guest Post by Donna Toothaker

So you have an exciting new product or service . You’ve surveyed your target market and you know it’s something they want and need. So, you hire a copywriter to create a great sales page for it and then you expect quick sales (and lots of them!). Yet – no one is buying. You announce it to your list. You add it to your ezine and website . Still… no one is buying. What is going on?

There could be many reasons, but chances are your product isn’t being promoted enough
or consistently

Here is a list of ways to promote your new offering online.

Website and Blog : These are the most obvious. Your target market is visiting your website and blog, so, of course, you’ll want to be sure to highlight it on your home page as something new, and in a way that will catch the reader’s eye.

Ezine : Another “given,” but including your new offering in each ezine as a “recommended product” or service will give folks several chances to view the offering. I also suggest doing a solo promotion as an official “product launch”.

Tweets and Posts : If you’re not sure what this means, then it’s time you get a lesson in social media . You should be tweeting about your new product regularly (as much as 3 times/day) on twitter and posting regularly on Facebook.

Now – know this will only work if you are also including valuable information/communication in your tweets and posts. Solely announcing something you’re selling will seem “spammy,” and only turn people off.

Affiliates : Give a great commission, and have your affiliates sell your offering for you.
Make sure you are giving them plenty of sample emails, tweets, blog posts and graphics
for their marketing materials, and offer sales tips and suggestions — don’t expect or ask them to come up with materials and a sales pitch on their own.

Article Writing and Submission : Write articles relating to your new offering that would appeal to your target market, and submit them to online directories, such as EzineArticles.com. Include an appropriate bio with a call to action that takes readers
directly to your sales page.

Free teleseminar: It’s important to leave no question unanswered, especially for a higher-priced offering. Host a free teleseminar (or several) that will give people a chance to call in to ask questions about your product/service.

Joint Venture: Perhaps a colleague has a non-competing product, but a similar target market. Figure out a way to offer something together that will promote each other’s product at the same time, and to each other’s lists.

Remember that it takes anywhere from five to nine times for someone to look at something before they’ll become buyers. So, promoting in as many ways as are available to you, and consistently, is the key.

Good luck!

Donna Toothaker is CEO, founder and coach of Step It Up VA Coaching.

These highly sought-after VA coaching programs have been created
for established, successful VAs who wish to create the 6-figure
business of their dreams. Visit to receive the free report,
Top 3 Mistakes to Avoid in Creating a 6-Figure VA Business.

I have added a brand new Social Networking package
with two different options for those who want to break
INTO this very necessary stage of their businesses or
for those who have but find the maintenance part
to be too time consuming.

AND, I got the idea FROM Donna! Thanks, Donna!