Before the internet, there were relatively few outlets for news. There was television, the newspapers, radio, and word of mouth. Now, with the advent of the internet, there are plenty more outlets for news. There are numerous websites that report the news on a daily basis.
But even with the extra outlets you now have available, it is still difficult to get your word out. There’s a lot of competition for column inches.
In order for the world to be interested in your press release, they must be made aware of it, but it’s difficult to get it to feature on the news. It’s extremely disappointing to spend ages writing your press release only to discover that nobody cares about it because they don’t even know it exists!
The easiest way to distribute your press release is to pay another company to promote it for you. You’ll probably find this also yields the best success as well. A professional can probably get your press release noticed much more easily than you could because they already have a network of people that they know, they have done this job a thousand times and so know what works well.
If you still want to write your own press releases, make sure that they are interesting. If the press release is pointless, nobody will want to read it. The only reason someone will read it is if it is saying something worthwhile and interesting. Make sure that you write your press release well. Nobody is going to spend ages trying to work out exactly what you mean. If you don’t write it well, it’s destined for the trash! Make sure you make full use out of your computer’s spell and grammar check or even better, get it professionally proofread. (YES! I do this!)
Try to draw attention to your press release by using key words in your title. Try to grab the reader’s attention by asking an interesting question.
If you’re writing is only for a specific industry, don’t waste time by submitting it to every magazine! Instead, only submit it to those magazines that cater to the field you’re writing about. Don’t post it to your website and expect everyone to find it, because they won’t!
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