Guest Post by Donna Toothaker

So you have an exciting new product or service . You’ve surveyed your target market and you know it’s something they want and need. So, you hire a copywriter to create a great sales page for it and then you expect quick sales (and lots of them!). Yet – no one is buying. You announce it to your list. You add it to your ezine and website . Still… no one is buying. What is going on?

There could be many reasons, but chances are your product isn’t being promoted enough
or consistently

Here is a list of ways to promote your new offering online.

Website and Blog : These are the most obvious. Your target market is visiting your website and blog, so, of course, you’ll want to be sure to highlight it on your home page as something new, and in a way that will catch the reader’s eye.

Ezine : Another “given,” but including your new offering in each ezine as a “recommended product” or service will give folks several chances to view the offering. I also suggest doing a solo promotion as an official “product launch”.

Tweets and Posts : If you’re not sure what this means, then it’s time you get a lesson in social media . You should be tweeting about your new product regularly (as much as 3 times/day) on twitter and posting regularly on Facebook.

Now – know this will only work if you are also including valuable information/communication in your tweets and posts. Solely announcing something you’re selling will seem “spammy,” and only turn people off.

Affiliates : Give a great commission, and have your affiliates sell your offering for you.
Make sure you are giving them plenty of sample emails, tweets, blog posts and graphics
for their marketing materials, and offer sales tips and suggestions — don’t expect or ask them to come up with materials and a sales pitch on their own.

Article Writing and Submission : Write articles relating to your new offering that would appeal to your target market, and submit them to online directories, such as EzineArticles.com. Include an appropriate bio with a call to action that takes readers
directly to your sales page.

Free teleseminar: It’s important to leave no question unanswered, especially for a higher-priced offering. Host a free teleseminar (or several) that will give people a chance to call in to ask questions about your product/service.

Joint Venture: Perhaps a colleague has a non-competing product, but a similar target market. Figure out a way to offer something together that will promote each other’s product at the same time, and to each other’s lists.

Remember that it takes anywhere from five to nine times for someone to look at something before they’ll become buyers. So, promoting in as many ways as are available to you, and consistently, is the key.

Good luck!

Donna Toothaker is CEO, founder and coach of Step It Up VA Coaching.

These highly sought-after VA coaching programs have been created
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5 Tips To Make Blogging Easy

Many bloggers find it difficult to blog regularly.
On the other hand, other bloggers find it easy to blog everyday.

As you are aware, for your blogging to be effective, you will need
to add fresh content to your blog on a regular basis.

This article presents five tips that you can use to make blogging easy.

1. Write your blog content in advance and save it so that it’s ready to be posted everyday.

When you have time to write, try to write enough blog content that will be enough
for several days or for the whole week. You can write and save your blog posts
on your blog, and all you have to do is to publish the posts everyday.

This means that on those days when you do not have the time to write, you can
still post fresh content on your blog using the blog posts you have saved.

2. Blog about a wide range of things that relate to your niche.

Think about any information relating to your niche which your website visitors will be interested in seeing on your blog. Identify the sub-niches in your niche and write about those as well. You should never run out of ideas on what to blog about.

3. Invite your blog visitors to leave some comments relating to your posts and your niche.

This is an easy way of getting unique content on your website.
The more interaction you allow on your blog, the more content you will have on your blog.

4. Research and look for the key questions and issues that people in your niche
are interested in, and provide information that addresses those questions on your blog.

Look in the relevant forums for the hot topics that people are asking about
and provide answers to these questions on your blog.

This will make your blog useful to your visitors because it will have information
which your visitors are looking for.

This gives you a wide range of topics that you can blog about.

5. Use PLR content, customize it and make it unique and break it into blog posts.

[ this is what I have done here ]

It is essential that you make the PLR content very unique,
otherwise you will be penalized for duplicate content.

Using PLR content as a starting point for your blog posts means
that you will be able to create blog content easily and quickly.

Use these five tips outlined above to make blogging easy.
The more you blog, the more traffic you drive to your website.

Remember, I am a Virtual Assistant who LOVES to do editing, proofreading
and transcription assignments along with research, blog posts, article submissions
and social media maintenance!

Why not Schedule a Project now?

Summary:

Aside from being a fun hobby, what is the point of having a blog?

The answer is to draw readers. Whether you are performing services, selling advertising, a product, or just your own set of ideas, you want
as large a readership as possible with most blogs.

So if that is the case, it is important to know how to draw readers to your blog. There are
a number of ways to increase the readership of your blog. Here are four tips that will help you to increase your blog readership that are easy to do and will definitely pay off for you.

First of all, to increase readership you would want to increase the number of pages each reader is seeing. You don’t want to be judged only on your last post, but rather on the whole of your work. To that end, try highlighting related posts within your blog. At the end of an article, highlight posts that may be of interest to those who like the current post.

Most blog platforms are fitted with plug-ins that will help you with this, but if they are not, then go ahead and at least list the links to other pages manually.

Another similar idea is to highlight the related posts within the content of your post.
If you are talking about a subject you have discussed before, link off of one of the
keywords into the past post that is related. This will also help a past post to maintain
its freshness.

A second tip for increasing your blog readership is to think about doing a series.
A series is a great way to keep a reader coming back again and again.

In addition, if you are linking back, you can get readers looking at multiple posts
even after you are done with the series. Be careful when doing a series,
because you do not want to frustrate readers.

However, if you have a topic you genuinely think you should handle over a period of time, a series can really help your overall readership.

If you are curious as to whether or not a series is working for your blog, then check posts. See if readers are posting through the series to see if they are following you. If they are, then your series is a success and you are only helping your blog readership.

Another way to increase readership is considered a little more “controversial”.
You can try putting excerpts on the front page of your blog from certain posts.

Many people claim it is just a way to get more hits on your site. The truth is that extra hits are a little side benefit of it, but the real value is that it can make your site more engaging.

By adding excerpts to the front page you can manage the front and keep it fresh while also teasing those who get that far into reading more than just your most recent blog post.

This will encourage prospective readers to explore your blog site a little more than they may have normally. Again, you want to be judged by the whole of your work, or at least by a larger piece of your work than just one post and this will do that. If your writing is up to par, you will see a rise in your readership.

Finally, if you really want to build and increase readership, you have to have good quality content.

It should be useful, original, and interesting to your target audience as well as keeping them wanting more of the same. The more you raise the quality of your blog’s content, the more you will see your membership, readership, and page hits go up without even having to use any other “tricks.”

People know what they like and they like quality for the most part. Giving the readers what they are after is probably the best way possible to increase your blog readership.

Having a blog can not only be fun, but if you are doing it right it can also be profitable.

Either way, though, you want to maintain and increase a following, or readership.

There are as many tips out there to increase blog readership as there are blogs, but to really get things going, consider using these four tips. Follow them and you will see your readership grow.

Make sure to proofread your gems of knowledge before you publish. If you need someone to assist you with this part of your work, remember that this is what I do and love doing.

Remember, I am a Virtual Assistant who LOVES to do editing, proofreading
and transcription assignments along with research, blog posts, article submissions
and social media maintenance!

Why not Schedule a Project now?