I recently did two press releases for my client Ann Evanston, AKA The Warrior-Preneur. I was very excited to try my hand at doing these as I had, frankly, never done any before!
The first was announcing Ann’s being named one of the TOP six Marketing Consultants by about.com ! The second was the announcement that Social Networking Coaching Club is now offering Certification and Licensing for Coaches! Not only did I get to write these press releases, I also
get to manage Social Networking Coaching Club as one of my duties as Ann’s assistant.
Here are some of the tips I have picked up about copywriting and writing press releases:
Copywriting is a special technique that allows you to promote companies, individuals
or some special events. Copywriting is one of the most significant elements of advertising.
It should be considered the tool that helps your company promote itself.
Your returning clients already know the quality of the products and service that you provide and reliability of your business, however, most people will find or “discover” your site by the terms they put into search engine boxes.
How is copywriting performed? Whatever company you have and products and services
you provide, you should stick to several important rules. Despite the fact that copywriting has changed during the last decade due to the wide use of the internet, some fundamental rules still apply.
Copywriting might look simple but it should comprise several indispensable elements.
First, it must have an intriguing and appealing headline that induces your visitor to explore your text further. It must contain a subheading where main features of the heading are restated. The most important part of the copywriting copy is certainly the body. This reveals the major points of your text. It should be easy-to-read, logically structured and coherent.
It should contain a number of paragraphs that should restate the major idea of the content.
Ideal copywriting content should emphasize the advantages of the company, its uniqueness and clearly state why visitors should purchase at your company. One should remember that there are plenty of other companies and web sites that might sell identical products and services. In order to be successful you should stand out from the crowd.
This applies in offline and online copywriting. If the technique is performed professionally,
it leads to the increase of traffic on your web site. When writing the copy, remember that
one of the most important elements of the copywriting content is persuasion. One should persuade your visitors to take further actions and purchase some products or services at your company.
If the principles of persuasion, action, desire and motivation are applied in your copywriting copy, one can be sure that it will bring the results.
I hope this post has helped to plainly define what copywriting is and how it is applied.
I checked the pricing structures for press releases and other announcement tasks
and found they seemed to be prohibitive for the average business owner so have made my own Press Release Service at what I feel are excellent rates and also guarantee that they will satisfy the client and the job is not considered complete until the client is happy!
Why not Schedule a Project now?