Archive for September, 2010

7 Easy Ways to Promote Your New Product or Service Online

Thursday, September 23rd, 2010

Tallent Agency VA Services

Guest Post by Donna Toothaker

So you have an exciting new product or service . You’ve surveyed your target market and you know it’s something they want and need. So, you hire a copywriter to create a great sales page for it and then you expect quick sales (and lots of them!). Yet – no one is buying. You announce it to your list. You add it to your ezine and website . Still… no one is buying. What is going on?

There could be many reasons, but chances are your product isn’t being promoted enough
or consistently

Here is a list of ways to promote your new offering online.

Website and Blog : These are the most obvious. Your target market is visiting your website and blog, so, of course, you’ll want to be sure to highlight it on your home page as something new, and in a way that will catch the reader’s eye.

Ezine : Another “given,” but including your new offering in each ezine as a “recommended product” or service will give folks several chances to view the offering. I also suggest doing a solo promotion as an official “product launch”.

Tweets and Posts : If you’re not sure what this means, then it’s time you get a lesson in social media . You should be tweeting about your new product regularly (as much as 3 times/day) on twitter and posting regularly on Facebook.

Now – know this will only work if you are also including valuable information/communication in your tweets and posts. Solely announcing something you’re selling will seem “spammy,” and only turn people off.

Affiliates : Give a great commission, and have your affiliates sell your offering for you.
Make sure you are giving them plenty of sample emails, tweets, blog posts and graphics
for their marketing materials, and offer sales tips and suggestions — don’t expect or ask them to come up with materials and a sales pitch on their own.

Article Writing and Submission : Write articles relating to your new offering that would appeal to your target market, and submit them to online directories, such as EzineArticles.com. Include an appropriate bio with a call to action that takes readers
directly to your sales page.

Free teleseminar: It’s important to leave no question unanswered, especially for a higher-priced offering. Host a free teleseminar (or several) that will give people a chance to call in to ask questions about your product/service.

Joint Venture: Perhaps a colleague has a non-competing product, but a similar target market. Figure out a way to offer something together that will promote each other’s product at the same time, and to each other’s lists.

Remember that it takes anywhere from five to nine times for someone to look at something before they’ll become buyers. So, promoting in as many ways as are available to you, and consistently, is the key.

Good luck!

Donna Toothaker is CEO, founder and coach of Step It Up VA Coaching.

These highly sought-after VA coaching programs have been created
for established, successful VAs who wish to create the 6-figure
business of their dreams. Visit to receive the free report,
Top 3 Mistakes to Avoid in Creating a 6-Figure VA Business.

I have added a brand new Social Networking package
with two different options for those who want to break
INTO this very necessary stage of their businesses or
for those who have but find the maintenance part
to be too time consuming.

AND, I got the idea FROM Donna! Thanks, Donna!

20 Computer Terms You Should Know

Sunday, September 19th, 2010

Tallent Agency VA Services
This was such a good resource, I wrote and asked permission to share. Luckily for us, the reply was “yes”.

20 Computer Terms You Should Know

by Simon Kewin of Daily Writing Tips

A great deal of jargon is used when talking about computers, and it’s surprising how often these terms are used incorrectly. Even published, successful novels sometimes do so.

The following list provides an explanation of some of the more common computing terms
you may come across or need to employ in your own writing.

Internet, World Wide Web

The Internet is the network of computers we’re all familiar with. It’s quite common for
the terms “Internet” and “World Wide Web” to be used interchangeably, but these aren’t actually the same thing. The Internet is essentially the wiring that allows computers all over the world to communicate. The World Wide Web is a system that operates via this wiring. Web pages are transmitted via Internet connections but there is more to the Internet than just the web. Many other types of data travel across the Internet too, for example email.

Web Browser

A program you use to look at, and navigate between, pages on the World Wide Web. Examples include Internet Explorer and Firefox although there are many others. Again, people sometimes refer to web browsers as “the Internet”, whereas they really only
provide the means to view pages on the web.

Bandwidth, Broadband

Bandwidth is an indication of how quickly data travels along a connection. The greater
the bandwidth, the faster data will be sent and received. Broadband is a rather vague term
that refers to bandwidth somewhere above that of an old dial-up modem, although there is no precise definition of the term. Broadband connections are generally “always on”, unlike modem connections. There are various technologies which provide “broadband” speeds – such as ADSL, cable, satellite etc.

Modem

The word modem was originally coined in the days when computers communicated by converting numbers into sounds that could then be transmitted over a regular telephone line. At each end you needed a “modulator” to generate the sounds to transmit and a “demodulator” to convert received sounds back into numbers. From “MOdulator/DEModulator” came the word modem.

With modern digital communication, no conversion to and from audible sounds is required, but even so it’s common to hear people talking about “broadband modems” or “ADSL modems” when referring to devices providing broadband connectivity. Strictly speaking,
such devices are not modems at all as they communicate digitally but the word has stuck;
its meaning has shifted to refer to digital devices as well.

Memory, Disk Space

Another very common source of confusion. In computing, “memory” generally refers to the temporary storage used by a computer whilst it is switched on. A computer loads programs and data into its memory in order to carry out tasks. This is more accurately called RAM or “random-access memory”. Disk space (or “hard disk space”), on the other hand, is a more permanent store that holds files even when the computer is switched off. It’s from here that the computer loads things into its memory. Strictly speaking you don’t store things in the computer’s memory as that vanishes when you turn the machine off.

Virus, Spyware, Trojan, Worm, Malware

These terms are often confused, although they have distinct meanings.

A virus is a piece of software that can copy itself and which attaches itself to some other program in order to survive and replicate. It may have some malicious intent or it may exist simply to reproduce. A worm is similar but it can exist independently; it doesn’t need to attach to a separate program. A Trojan – or Trojan Horse – is a piece of software that gains access to a computer by pretending to be benign or by hiding within some innocent-looking application. The name is obviously derived from the wooden horse employed by the Greek army during the Trojan Wars. Spyware is software that secretly monitors computer activity, attempting to gain private information without the computer user knowing.

By and large, all of the above will have some malicious intent – to harm data, spy on computer activity and so forth. Malware is a general term for all such programs – it simply means any software, of whatever sort, written with a malicious intent. Viruses are generally malware but there is more to malware than just viruses.

Bits, Bytes

At a basic level, all computer data is just a series of 0s and 1s. Each of these is referred to as a “binary digit”, for which “bit” is just an abbreviation. A byte is (generally) a collection of eight bits, so called because of the pun with bit and bite. Similarly a collection of four bits – half a byte – is sometimes called a “nybble”.

In order to refer to large numbers of bits and bytes, various prefixes are used, as in :

1 kilobyte = 1024 (or 1000) bytes
1 megabayte = 1024 (or 1000) kilobytes
1 gigabyte = 1024 (or 1000) megabytes
1 terabyte = 1024 (or 1000) gigabytes
1 petabyte = 1024 (or 1000) terabytes

Reboot

To switch a computer off and on again, allowing its operating system and programs to be reloaded. Note that this is not the same as placing a computer into standby/hibernate and then resuming. A reboot requires that all software is completely reloaded.

The term derives from “bootstrap”, as in the phrase “to pull oneself up by one’s bootstraps”, because of the similarity to that seemingly impossible act (as a computer can’t run without first loading some software but must be running before any software can be loaded).

Cookie

A small text file sent to your computer by a web site you have visited. These can be very useful in that they can allow the web site to recognize who you are when you return. Cookies cannot store viruses or other threats, although they can be used to track your activity across different web sites in order to provide, for example, “targeted” advertisements.

Firewall

A firewall is a piece of computer software or hardware that restricts the data that is allowed to flow through. Firewalls block traffic that is undesirable in some way, the intention being to prevent infection by malware and so on without restricting the user from carrying out legitimate activity.

Spam

Unsolicited email messages sent out in bulk and generally commercial in nature. In fact the term is used more widely these days to refer to such messages in a variety of places, not just on email – for example comments on blogs.

The origin of this sense of the word spam is unclear.

CAPTCHA

CAPTCHA checks are the strings of letters and numbers that have to be typed in on some web pages before something can be saved. They exist because, although humans find interpreting these strings relatively easy, computers do not. Setting up these checks therefore blocks an automated process – such as one generating spam – from using the page, whereas a human is still able to.

The acronym CAPTCHA actually stands for “Completely Automated Public Turing test to tell Computers and Humans Apart” – a rather contrived way of arriving at an acronym that sounds like the word “capture”.

Simon Kewin of Daily Writing Tips

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Why Just Being Online Isn’t Enough

Thursday, September 16th, 2010

Tallent Agency VA Services

Guest Post by Donna Toothaker

It wasn’t too long ago that small business owners could put up a website,
maybe add a blog, submit an article or two to online directories, do a
little search engine optimization and they would do fine getting website
activity and making sales. That process just doesn’t work anymore.

You can no longer BE online without being ACTIVE online.

And here’s why – you need to build relationships now, not just show your “brochure”
and wait for sales to come to you. These days, when people are cautious about spending,
they want to feel more comfortable about what they are purchasing. They want to “know, like, and trust” before they’ll purchase a product or service.

Here are three things you can do immediately to start building relationships,
become known as the expert in your field, and create the “know, like, trust” factor.

1. Ezine: Most businesses already have an ezine.

BUT – many are not utilizing it to its fullest potential.

If you’re not in front of your readers on a weekly basis at MINIMUM –
you’re missing the boat. Monthly ezines don’t work like they used to.
You MUST stay in front of your audience more regularly.

Your weekly ezine should be brief. A personal introduction, an article of relevance
on your area of expertise, an “about you” section and a recommendation are all
you need.

You need to show your personal side in your ezine.

People want to know YOU and get a sense of your personality and values.
Often I talk about my family in my ezine because family is my number one value.
People will resonate with that, or they won’t, but the point is, I’m sharing
what’s important to me and people want to buy from people with similar values.

2. Blog regularly: Sure, most business owners have a blog, too.

But it’s important to be blogging regularly.

People won’t subscribe to ezines quite as much anymore, due to email overload,
so it’s important to blog. Posting three times per week is ideal – but at a minimum
you should be posting once per week.

There are other benefits such as SEO (search engines LOVE updated content)
but for the scope of this article the primary benefit is relationship building.

Blogging is another avenue of building “community.”

Having comments open will allow people to ask questions, and share
their own opinions. Blogging is another way to show your personality.

3. Social media: Every business owner MUST be on Facebook, LinkedIn
and twitter. If you’re not – you are missing out in a big way.

Social media marketing is so important for building new relationships.
From these new relationships you’re able to generate activity to your
website, create interest in your products, and become known as the
expert in your field. Not only might you generate new business,
but you may create some joint venture opportunities.

Social media isn’t what “the kids are doing,” it’s what serious
business owners are using now to build important relationships.

Don’t wait for people to find your website – get active online,
build new relationships and watch the sales and new opportunities
come rolling in.

Donna Toothaker is CEO, founder and coach of Step It Up VA Coaching.

These highly sought-after VA coaching programs have been created
for established, successful VAs who wish to create the 6-figure
business of their dreams. Visit to receive the free report,
Top 3 Mistakes to Avoid in Creating a 6-Figure VA Business.

I have added a brand new Social Networking package
with two different options for those who want to break
INTO this very necessary stage of their businesses or
for those who have but find the maintenance part
to be too time consuming.

AND, I got the idea FROM Donna! Thanks, Donna!

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Over the past 15 years, Jan Tallent has spent countless hours providing writers and webmasters with free friendly tips on how to correct spelling and grammar errors in their written material.

From the feedback received she decided that since proofreading and editing help was so desperately needed, she should build a business around something she enjoys doing, while at the same time providing a valuable service to business owners and writers.

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Jan Tallent
Tallent Agency
Phone: (636) 451-6213
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